Custom Werks Artwork Specs
Custom Werks has a full service Graphics Department to ensure your design meets your goal. Our team of artists has a wide range of styles to meet any creative requirement.
Rough Artwork - If your design is not in a properly built digital design format, we must convert it to one. We charge by the hour to perform this service and will provide an estimate of the time required to do so before any work is done. The quality of input materials provided will determine the cost and accuracy of the finished file.
• Images poached from the web and faxed or copied materials that are low resolution may not be acceptable and will be used for concept only.
• The largest, sharpest, cleanest original images available are best.
Vector Based Art Files - Properly built vector design files are processed without additional art fees.
• All fonts must be converted to outlines
• Specify all colors as Pantone Solid Coated
• Transparency and other special effects usually require modifications
• CorelDraw files must be exported as Illustrator. This can create issues
which need correction.
• Quark files must be submitted as EPS
Pixel Based Art Files - Adequate resolution is the key to quality. We do not use CMYK color separations. Most images are processed with specialized software Called Art Werks to create a set of "Simulated Process Spot Color" separations. These are superior to CMYK, with a wider color gamut and the ability to print on colored shirts.
• 300 dpi at final print size is optimum, 200 dpi is minimal.
• Increasing image resolution of an undersized file usually makes matters worse.
• Keep file in the mode you created it, don't convert RGB to CMYK or vice versa.
• Provide file with original creation layers when available to minimize color
separation fees.
•JPEG file compression causes pixel damage, avoid using it as a file format.
Imprint Sizing
Standard prints can be as large as 13.5"w x 14"h
Unless you specify an exact design dimension, we will recommend a size that fits the artistic goal.
Our goal is to prepare your design to print at the highest possible quality.
If you have questions or need assistance, please email artinfo@customwerks.net
or call us at (888) 267-6032 or (423) 456-1144.